How to launch your digital gift card program? Does your brand only have physical gift cards? Do you know how beneficial the launch of digital gift cards is? According to a recent survey, over 55% people prefer receiving digital gift cards instead of physical ones. This is the best time for your brand to …
Get a slice of the B2B gift card market, without biting into your B2C reach. Is your gift card programme thriving with consumer sales, but you’ve got a feeling it could do even better in the B2B space? You’re probably right to believe your instincts. Now is the time to get a slice of the …
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RLC at GCVA 2022! Our CEO, Rocío, attended the GCVA conference 2022 in London. It was an insightful conference filled with very interesting content. While there were a lot of things to learn, here are some of our major takeaways: 👉 Good Packaging = Good Experience: Make sure that you do not forget about your physical …
Happy International Women’s Day! Today we celebrate every woman on the planet and as a team comprised mainly of women, is a meaningful day for us – particularly for the Berlin team, where “Weltfrauentag” is a public holiday! This day is an amazing opportunity to remind ourselves that nothing is impossible for women! We wish …
Strategies for success: Using a gift card calendar We often hear leading retailers ask us ‘when is the best time for a gift card outside of Christmas?’. Our answer is usually – ‘when you promote it!’ Consumers love choice – until it becomes overwhelming. Report on trends found that 64% of consumers say they always …
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When it comes to gift card packaging – think outside the box Gift card packaging gives you the opportunity to make a memorable brand moment. Are you missing your opportunity? Don’t stop at just ‘okay’ packaging. Here’s why. 1. You could create an incredible first impression. Remember the anticipation you had as a child at Christmas, …
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How are you marketing your gift cards? Having a great product is important as well as making sure that it has been marketed in right way. After all, if no one knows about your product they will never come to buy it. Top marketing channels for brands to reach their customers are Social Media, Email Marketing and Website/Blogs. …
Why should you follow Apple’s gift card model? Even the biggest and best brands can’t help but want to follow the lead of Apple. Making products iconic, their marketing strategy is second to none – and it will be no surprise that when it comes to gift cards, Apple has got this angle covered too. …
If you aren’t sure your gift card programme will create ROI – Here are some ideas to help bring clarity If you aren’t sure if a gift card programme will create real ROI – or if your CEO is asking questions – we’ve got some ideas to help bring clarity to the decision: See if …
What will the future of gift cards look like? With an unexpected stay of the pandemic in 2021, #giftcard industry did not see the growth that was anticipated. But the surveys show that 2022 is going to be a great year for the industry. There has been a shift in the way gift cards are given: 👉 …
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