The Retailer’s Leading Choice for gift card programs.
The technology to deliver. The network for cross market distribution. Global brands trust RLC to do it all.


Experts in gift card program set up
Launch a new gift card program or identify opportunities to optimize and existing program.
Are you a major retail brand considering launching a gift card program, or have you recently launched but require guidance to navigate your program towards more commercial success? We’re able to help.
Experts in gift card distribution
When we’re your gift card distribution partner, your gift cards are going places.
With RLC, your gift card can be soon purchased by our network of B2B buyers, from employee engagement platforms, loyalty programs, B2C marketplaces, multi branded gift card vouchers, and more. Plus, there’s plenty of new spaces waiting for you, including our B2C site, Gift Cards Store, and through partners across the world. If you’ve ever wondered how to reach the networks you need for your ideal volume, we’re here.
Our gift card technology
If you’re a consumer brand looking for external technical support with your gift card, opt for RLC.
Unlike providers who re-sell gift cards, our proprietary technology has been built by RLC to meet the exacting demands of a modern retailer.
- Account Registration & Approval
- Account Management
- Role-based Permissions
- Customized Branding
- Online Ordering
- Order Approval Queue
- Multiple Payment Options
- Dedicated Client Services Team
Experts in gift card outsourcing
Our network is ready to buy your gift card. Outsource the whole process to us and simply reap the rewards.
Major retail brands choose to outsource their gift card program to us. With a huge network of partners in multiple countries, as well as access to B2C, B2B and other channels, this could be the solution you are looking for.
About us
We are a full-service agency that helps brands unlock the potential of gift cards to drive business results.
Our mission is to deliver innovative gift card solutions that help brands unlock commercial success and growth.
Blog

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Summary: From Hidden Potential to Proven ROI: Making gift cards a strategic business lever
On June 18th, our CEO Rocío Liébana hosted an insight-packed webinar focused on transforming how brands approach gift cards. With participants joining from across Europe,
Trusted by Europe’s Top Brands