About
We are a full-service gift card agency with proprietary technology that helps retailers unlock the commercial potential of gift cards.
RLC, the Retailer's Leading Choice for Gift Card Solutions
Since 2016, RLC has been crafting bespoke gift card strategies and executing successful campaigns for well-known brands. With a rich history rooted in both consultancy and direct roles within leading retail brands, our team offers unparalleled insights into the complexities of launching, managing, and scaling gift card programs.
We've been in your shoes
You likely need a safe and secure gift card platform, access to new markets or answers to tricky questions around implementation, from expiry dates to digital delivery. How do we know? We’ve been there! That’s why we’re confident we can effectively navigate and address any challenges associated with gift card programs. Whether you’re looking to initiate a new program or seeking innovative ways to rejuvenate your existing offerings, RLC is your trusted partner.
More than just great ideas...
At RLC, we don’t just think up ideas for your brand’s gift card; we help you implement solutions. We work as an extension of your team, ensuring that your gift card program achieves a measurable impact, an effective launch, and sustained growth. Our goal is to exceed your expectations and deliver results that make a difference to your business.
At RLC, we are proud to be members of renowned international organizations such as IMA Europe, GCVA, and WiiN Global. Our affiliation with these networks underscores our commitment to excellence, innovation, and industry best practices.
- IMA Europe (Incentive Marketing Association): Connecting us with experts and leaders in the field of incentives and rewards marketing, ensuring we deliver world-class solutions to our clients.
- GCVA (Gift Card & Voucher Association): Part of this global community dedicated to setting quality standards and driving growth in the gift card and voucher market.
- WiiN Global (Women in Incentives Network): Supporting diversity and female leadership in the industry through our active participation in this influential global network.
Our Values
We Innovate
RLC is committed to delivering cutting-edge gift card technologies and services that drive commercial success. As such, we invest, research and dedicate time to finding new approaches to benefit our clients.
We Reach
Our network spans multiple countries and markets but can always be larger. We are committed to always finding new relationships to ensure our clients’ gift cards achieve optimal visibility and accessibility.
We Trust
We ask our clients to trust our approach and to make this work, we empower our people. As a global team, where people work doesn’t matter as long as they can deliver, launch and manage successful gift card programs.
We Connect
We want to create long-term client partnerships,, so we invest time in crafting personalised strategies, hands on set-up and aftercare rather than an ‘off the shelf’ or outsourced approach.
We Listen
Our dedicated client services team works hard to ensure complete satisfaction with our service. Listening is one of our core values that guides us to improve daily.