New Year, New Beginnings: How Gift Cards Inspire Resolutions and Self-Care As the clock strikes midnight and the calendar turns to a new year, the

Affordable Style: Primark’s Gift Card Strategy In the European retail landscape, Primark, the budget-friendly fashion retailer, has crafted an effective gift card program that not

Promoting Post-Holiday Sales: Leveraging Gift Cards to Drive January Revenue In the dynamic landscape of commerce, gift cards have emerged as a ubiquitous and versatile

Fashion Forward: H&M’s Gift Card Strategy In the world of fashion retail, H&M, the global clothing brand, has crafted an impressive gift card program that

Unwrapping Success: The Collaborative Tapestry of a Gift Card Program In the dynamic landscape of commerce, gift cards have emerged as a ubiquitous and versatile

Glamour Unwrapped: Sephora’s Gift Card Strategy In the competitive world of cosmetics and beauty, Sephora, the renowned beauty retailer, has created a dazzling gift card

Innovating Success: Apple’s Gift Card Strategy Apple, the iconic tech giant, has orchestrated a remarkable gift card program that has not only enhanced brand loyalty

Unleashing the Power of Gift Cards: A Cyber Monday Sales Strategy for Success In the ever-evolving landscape of e-commerce, Cyber Monday has emerged as the

Black Friday Gift Card Promotions: Creating Irresistible Offers to Attract Customers and Increase Brand Visibility Black Friday is undoubtedly one of the most anticipated shopping

The Power of Personalization: How Gift Cards Can Enhance Customer Experience and Loyalty In today’s competitive business landscape, customer experience and brand loyalty are vital

Brewing Success: Starbucks’ Gift Card Strategy Starbucks, the global coffeehouse chain, has brewed up a successful gift card program that has not only increased brand

Bewitching B2B Opportunities: Leveraging Halloween Gift Cards in Corporate Gifting As the crisp autumn leaves fall and jack-o’-lanterns begin to light up porches, the Halloween

Unlocking Success: Amazon’s Gift Card Strategy In the dynamic world of e-commerce, a well-executed gift card program can be a game-changer for brands looking to

The Gift That Keeps on Giving: Exploring the Advantages of Gift Cards for Your Brand In the world of retail and marketing, staying ahead of

Unlocking Success: Key Metrics to Measure Your Gift Card Program’s Performance In today’s dynamic business landscape, gift card programs have emerged as powerful tools for

Demystifying Gift Card Industry Jargon: 10 Key Terms You Need to Know Gift cards have become a staple in modern consumer culture, offering convenience and

Misconceptions Around Gift Cards: Debunking Common Myths As experts in gift cards, we speak to retailers of all sizes who are keen to set up

How to market your gift card this Friendship Day? If you’re looking for a new marketing angle for your gift card, there’s a date to

Where and How to Start Your Gift Card Journey? Are you looking to get your business started with gift cards but want to ensure that

Start thinking about your Christmas Gift Card Campaigns now! In the midst of the summer holidays the phrase “Christmas in July or Christmas in August”

Who Buys Gift Cards? The 3 Audiences to Reach If you are a retailer looking to get started with a gift card programme, you might

Why set up a gift card programme Have you ever considered setting up a gift card programme? Are you unsure how to convince senior team

Make Father’s Day a day of gifting with your gift card When you think of Father’s Day, what comes to mind? Fishing? Beers? Spending time

How to best leverage Mother’s Day to boost Gift Card sales As Mother’s Day approaches you might wonder what gifts are most likely to hit

What is a gift card? What is a gift card? What are the benefits of gift cards to brands? Why should a brand consider a

Our Predictions for Gift Cards in 2023 As customer behaviour, technology, and the global economy evolve each year, so does how businesses secure gift card

Resolutions for a better gift card program in 2023 If you have not already set some resolutions for your Gift Card Program in 2023, check

How to get last minute gift card sales? How to get last-minute gift card sales As a retailer or leading brand you know that the holiday season

Getting business buy in for Gift cards in 2023 As 2023 comes closer, you may need to consider your approaches to getting buy-in to change

A small step towards saving the environment It is time to give back a bit! Earlier this year, we worked with Ecologi. They are taking a

Take your gift card program to the next level with GiftCards store How do you plan to improve your Gift Card Program in 2023? With

Getting ready for Christmas Gift Card Promotions Christmas is coming, and that means it’s time to start thinking about gift card promotions! Gift cards are

3 signs you may need a gift card programme check up As we enter the busiest retail period, now could be the time to schedule

Gift card learnings to take into Black Friday and Cyber Monday It’s almost hard to remember that last year, Black Friday came amidst fears of

Do not scare your customers away from your gift card program! Make sure you do not give your customers a nightmare with your gift card

4 gift card lesson for your best seasonal spike yet The holiday season is a time for giving, and what better way to give than

Ways to Create an Impactful Gift Card for Your Brand One of the top searches for a major retailer’s gift cards on Google asks ‘where

Gift card market – DACH Few weeks ago at IMA Europe London Summit, Rik Luttmer from Loyalty Chiefs presented a survey he did with 21 experts from 40 countries across 6

Get your gift card programme into niche markets Did you know gift cards are being used as a force for good? Recently, they’ve been used

Preparing your gift cards for Black Friday: Maximizing Sales Online and In Store Black Friday is coming up and retailers are preparing for the biggest

Consider rebates for enhanced gift card sales 50% of people report buying themselves gifts with gift cards. That might be a lot higher than you

Our takeaways from IMA Europe London 2022 Last week was packed with networking opportunities. Rocío and Sarah represented RLC Solutions at the IMA Europe Summit, Incentive Awards Events and WiiN breakfast. IMA did it again.

How to increase gift card sales through employee engagement? Don’t miss these – 3 ways to get even more from your gift cards. Even the

How to increase gift card sales through employee engagement? Did you know that one of the best ways to increase retail gift card sales is

Untapped sales channels for your gift cards Are you missing out on sales channels for your gift card programme? Working for a brand is never simple-

Cool ways to differentiate your gift card programme As a retailer or brand, you might be stuck on ideas to make your gift card programme even more

Should You Connect Your Gift Card Sales to a CSR Initiative? Are you considering promoting gift cards in a new way? What are the benefits

Adjusting your gift card website settings What happens when you play with the default settings on your gift card page on your site? Probably a

Picking your gift card partner When it comes to gift cards, you want to make sure you are partnering with the best of the best.

Our Takeaways from IMA Europe Amsterdam Meet 2022 Last week our team (Rocío, Sarah and Jagrit) attended the IMA Europe Amsterdam Meet. The event had a great lineup of speakers

Getting a global perspective on gift cards In an ideal world, managing a gift card programme would be simple. You’d have a clear understanding of

Ensure your customers know you sell gift cards Your gift card programme only works if it’s getting sales! Here, we provide our top 5 tips

New technology that will change gift cards It’s no secret that gift cards are becoming more and more popular. In fact, a recent study showed

Our Takeaways from IMA Europe Paris Meet 2022 Last week our team attended the IMA Europe Paris Meet. The event had a great lineup of speakers and

Optimize your gift cards product page to maximize conversions! If you’re in the business of selling gift cards, here’s how to optimize your product page so that

Clever ways to promote your Gift cards When it comes to gift cards, there are a lot of different ways to promote them. Are you doing

Our budget is planned- is it too late to get into gift cards? Did you know that on average, each retailer generated $2.6 million in

What should your gift card goals be for the new year? Goal setting is an important part of any business – and your gift card

Your gift card program is growing – so now what? Your gift card program is growing – but does it deserve more attention? As a

How can Digital Gift Cards improve your Black Friday sales? Black Friday is right around the corner! The stakes are high during this weekend, after

How to launch and implement a successful gift card program? Gift cards for your retail brand, known as Closed Loop Gift Cards – are a

Last minute Gift Card related Christmas campaign ideas The biggest holiday of the year, Christmas, is right around the corner. Do you not have a

How to start with gift cards when there is a low allocated budget? Has your fast growing retail brand been greenlit to run a gift

Adjusting your strategy to suit the new environment? Don’t forget your gift cards! The new year is nearly with us, and many HR and management

We do not have an internal gift card team – how do we get started? Even some of the big global brands we’ve worked with

It’s time to stand out! No one likes to be treated as part of the crowd. Gift cards that offer flexibility in their personalization can

Tap into the the employee reward market for unprecedented gift card reach Rewards are big business. Disengaged employees cost billions in lost productivity and with

How to launch your digital gift card program? Does your brand only have physical gift cards? Do you know how beneficial the launch of digital

Get a slice of the B2B gift card market, without biting into your B2C reach. Is your gift card programme thriving with consumer sales, but

RLC at GCVA 2022! Our CEO, Rocío, attended the GCVA conference 2022 in London. It was an insightful conference filled with very interesting content. While there

Happy International Women’s Day! Today we celebrate every woman on the planet and as a team comprised mainly of women, is a meaningful day for

Strategies for success: Using a gift card calendar We often hear leading retailers ask us ‘when is the best time for a gift card outside

When it comes to gift card packaging – think outside the box Gift card packaging gives you the opportunity to make a memorable brand moment. Are

How are you marketing your gift cards? Having a great product is important as well as making sure that it has been marketed in right way.

Why should you follow Apple’s gift card model? Even the biggest and best brands can’t help but want to follow the lead of Apple. Making

If you aren’t sure your gift card programme will create ROI – Here are some ideas to help bring clarity If you aren’t sure if

What will the future of gift cards look like? With an unexpected stay of the pandemic in 2021, #giftcard industry did not see the growth that was

Best Practices for Christmas It’s the most wonderful time of the year, but so many retail brands get caught up in the very best marketing

How can brands leverage the B2B market? How can brands leverage the B2B market? Are you looking to move your products or services into the

Break through to a new market or demographic with gift cards How can gift cards help your brand expand to new markets?  To be a

What do brands need to do to leverage from the growing gift card market? There is no denying the fact that the Gift Card market

Our Favorite Mother’s Day Gift Card Initiatives of 2021 Over the years, important events such as Mother’s Day have often come hand-in-hand with great stress,

How can gift cards contribute to a retailer’s overall sustainability strategy? On April 22nd, the world celebrated Earth Day: An annual event, dedicated to the

Our Favourite Christmas Gift Card Marketing Initiatives Of 2020 As strong believers in the power of gift cards, we’ve been raving about their importance to

In conversation with Zalando: Connecting the dots between branded currency, customer experience and loyalty Gift cards have had an unassuming presence in our lives for

Comarch Podcast on the topic of Branded Currencies with Rocio Liebana Because of their flexibility, branded currencies are a fantastic tool for brands and retailers

COVID-19: Why Gift Cards Matter Now more than Ever Within a matter of months, COVID-19 has transformed countless aspects of our day-to-day lives. Hence, it

Digital Gift Cards are boosting growth right now! It’s so great to see how companies such as Instagram, Tripadvisor and Google Maps have launched gift card

Gift Cards as a Tool to save Local Businesses: Essential Tips for Supporting Initiatives It was only just over a month ago when cities around

Gift Cards in a Time of Global Crisis: Payment Technology Providers, This is Your Moment! We have been pleasantly surprised to see the incredible response

Gift Cards In A Time of Global Crisis: How Can Consumers Help? Gift Cards have become a hot topic since the Covid-19 pandemic took over

In A Time of Global Crisis, Are Digital Gift Cards the Key to Saving the Food and Drinks Industry? The gift card ethos of “buy

Incentive Marketing Association update In light of International Women’s Day, we are particularly proud to announce that Rocio Liebana founder of RL Consulting, was elected

Gift Card and Voucher Association conference Our team was attending the Gift Card & Voucher Association (GCVA) conference in London. Two great days full of

Have your Say in the Incentive Marketing Association! Last week saw the start of the European elections for IMA Europe, the industry group formed to

Powering innovation in the gift cards industry! 2019 was an exciting year for RL Consulting; we helped brands to develop innovative projects all across Europe,

It’s time to celebrate a successful 2019! At RL Consulting we have spent the year helping leading brands to understand, grow and maximise their gift

Is your gift card programme ready for 2020? For the past four years, brands and retailers have been working to create marketing strategies for 2020

Getting ready for Christmas Gift Card Promotions Christmas is coming, and that means it’s time to start thinking about gift card promotions! Gift cards are