Gift cards are a versatile and valuable tool in any marketer’s arsenal. Whether for boosting sales, attracting new customers, or enhancing customer loyalty, gift cards

In today’s competitive market, brands constantly look for ways to increase customer loyalty. One effective method is using gift card rewards programs. These programs encourage

In the European retail landscape, Primark, the budget-friendly fashion retailer, has crafted an effective gift card program that not only enhances brand loyalty but also

In the dynamic landscape of commerce, gift cards have emerged as a ubiquitous and versatile tool, seamlessly blending the worlds of gifting and personal choice.

In the world of fashion retail, H&M, the global clothing brand, has crafted an impressive gift card program that not only boosts brand loyalty but

In the dynamic landscape of commerce, gift cards have emerged as a ubiquitous and versatile tool, seamlessly blending the worlds of gifting and personal choice.

In the competitive world of cosmetics and beauty, Sephora, the renowned beauty retailer, has created a dazzling gift card program that not only enhances brand

In the ever-evolving landscape of business, customer acquisition and retention have become paramount for sustained success. Gift Cards have emerged as one of the most

Apple, the iconic tech giant, has orchestrated a remarkable gift card program that has not only enhanced brand loyalty but also driven sales. For brands

In today’s competitive business landscape, customer experience and brand loyalty are vital for the success of any company. One often overlooked tool for achieving this

Starbucks, the global coffeehouse chain, has brewed up a successful gift card program that has not only increased brand loyalty but also boosted sales. For

As the crisp autumn leaves fall and jack-o’-lanterns begin to light up porches, the Halloween season is upon us. While this holiday is traditionally associated

In the dynamic world of e-commerce, a well-executed gift card program can be a game-changer for brands looking to boost their revenue and enhance customer

If you’re looking for a new marketing angle for your gift card, there’s a date to mark in your diary: 30th July – International Friendship

In the midst of the summer holidays the phrase “Christmas in July or Christmas in August” may seem out of place – but as you

Have you ever considered setting up a gift card programme? Are you unsure how to convince senior team members that gift card programmes make your

When you think of Father’s Day, what comes to mind? Fishing? Beers? Spending time together? When it comes to picking gifts, you’ll have noticed that

As Mother’s Day approaches you might wonder what gifts are most likely to hit the mark with your customers as you pull together a promotional

How to get last-minute gift card sales As a retailer or leading brand you know that the holiday season is a key time for gift card sales.

As 2023 comes closer, you may need to consider your approaches to getting buy-in to change your gift card program. Here are some areas you may

Christmas is coming, and that means it’s time to start thinking about gift card promotions! Gift cards are a great way to increase sales during

One of the top searches for a major retailer’s gift cards on Google asks ‘where is the CVV on XXX’s gift card?’ This highlights a

Did you know gift cards are being used as a force for good? Recently, they’ve been used as incentives to reduce energy usage in the USA?

Black Friday is coming up and retailers are preparing for the biggest shopping day of the year. Many retailers will be offering special deals and

50% of people report buying themselves gifts with gift cards. That might be a lot higher than you thought – and it gives you another

Don’t miss these – 3 ways to get even more from your gift cards.Even the best retail brands can miss out on what’s right in front

Did you know that one of the best ways to increase retail gift card sales is through employee engagement? When employees are engaged and excited about

Are you missing out on sales channels for your gift card programme? Working for a brand is never simple- and taking the time out to create

As a retailer or brand, you might be stuck on ideas to make your gift card programme even more powerful. Here are some tips you might enjoy!

Are you considering promoting gift cards in a new way? What are the benefits of tying in your gift card with your CSR initiatives? We

What happens when you play with the default settings on your gift card page on your site? Probably a lot more than you think! Get

When it comes to gift cards, there are a lot of different ways to promote them. Are you doing these? Some are simple and inexpensive, while

Did you know that on average, each retailer generated $2.6 million in income from digital gift card sales in December 2020? With a 121.1% increase

How can brands leverage the B2B market? Are you looking to move your products or services into the B2B space but haven’t been quite sure

Your gift card program is growing – but does it deserve more attention? As a revenue driver, it can be easy to feel like the

Black Friday is right around the corner! The stakes are high during this weekend, after all – it is a first step into the holiday season.

No one likes to be treated as part of the crowd. Gift cards that offer flexibility in their personalization can be used to dynamically target

The new year is nearly with us, and many HR and management teams will be ready to deliver new company goals and initiatives. Your gift

The biggest holiday of the year, Christmas, is right around the corner. Do you not have a Christmas sales campaign yet? Need some last minute

Rewards are big business. Disengaged employees cost billions in lost productivity and with employee motivation and satisfaction linked to tenure and productivity, businesses from SMEs

Is your gift card programme thriving with consumer sales, but you’ve got a feeling it could do even better in the B2B space? You’re probably

Having a great product is important as well as making sure that it has been marketed in right way. After all, if no one knows

Even the biggest and best brands can’t help but want to follow the lead of Apple. Making products iconic, their marketing strategy is second to

It’s the most wonderful time of the year, but so many retail brands get caught up in the very best marketing campaigns and leave their

How can brands leverage the B2B market? Are you looking to move your products or services into the B2B space but haven’t been quite sure

How can gift cards help your brand expand to new markets?  To be a contender in the global marketplace, forward-thinking brands need to adapt to

Over the years, important events such as Mother’s Day have often come hand-in-hand with great stress, as customers struggle to find the perfect gift. In

As strong believers in the power of gift cards, we’ve been raving about their importance to brands for years. With everything that’s happened lately, it’s

Gift cards have had an unassuming presence in our lives for the last two decades. We’ve all bought and received them as (often last-minute) gifts

It’s so great to see how companies such as Instagram, Tripadvisor and Google Maps have launched gift card “buttons” to support businesses promoting gift cards in their profiles. This is

It was only just over a month ago when cities around the world started to impose strict lockdown measures on their citizens due to the

2019 was an exciting year for RL Consulting; we helped brands to develop innovative projects all across Europe, guided by our belief that the #giftcards

Discounts and Deals  One great way to promote your gift card is to offer a bonus card. For example, you could offer a €100 gift

For the past four years, brands and retailers have been working to create marketing strategies for 2020 and beyond, widely considered to be the beginning