4 gift card lesson for your best seasonal spike yet

The holiday season is a time for giving, and what better way to give than with a gift card.

Many businesses see a spike in sales during the holiday season as customers rush to buy gift cards for their loved ones. If you want to make the most of this seasonal opportunity, there are four things you need to sort:
1. Preparation
2. Marketing
3. Customer service
4. Fulfillment
Here are some tips on how to make your seasonal spike the best yet!

👉 Preparation: Get your baseline stats and track gift card adoption metrics like website page views, bounce rate, and attribution channels to see how you performed in previous years.

👉 Have your marketing materials ready to go: Gift card buyers are often last-minute shoppers, and you’re likely to make more digital gift card order at the back end of December, but physical cards should be promoted in the ‘golden’ 3 month window following Black Friday. Promote your gift cards early and often. Use social media, email marketing, and in-store displays to let customers know that gift cards are available.

👉 Customer service: Engage your teams and make it easy for customers to buy gift cards. Now is the time to brief planned promotions and as we’ve said before – allow your customers to use gift cards themselves so they have the experience front of mind.

👉 Fulfillment is king: Your customers expect their gift cards to arrive on time and in good condition. Make sure you have a system in place to fulfill orders quickly and efficiently. If you’re extending offers, adjusting redemption periods or tweaking your programme, fulfillment should be 100% before any marketing takes place.

By following these four tips, you can make sure that your business is ready for the holiday season rush! We’re here to help you.

Speak to us today for more advice as we move into the best retail season of the year!

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