Not just a gift.
Not just a card.

Gift Cards are a powerful tool in unlocking extra revenue and attracting new customers.


As well as a convenient gift in their traditional usage, gift cards can act as a powerful currency for your brand to bring value to customers and influence their behaviour.


Leading brands worldwide are unlocking the massive potential of gift cards in an industry with a combined global value of 600 billion USD. You don’t want to be the one missing out.



Dealing with gift cards can be complicated and time-consuming. We master security, distribution and marketing… so you can enjoy a hassle-free gift card program.

How We Help Incentive Partners

Attract new customers and raise brand awareness.

Gift cards are among the top five most popular gifts across Europe and beyond, also a cost-efficient tool for acquiring new shoppers and increasing traffic inside your physical and online stores.

When used as either corporate or consumer presents, gift cards can be an extraordinarily powerful tool for spreading brand awareness and acquiring new customers.

Extend reach via external distribution channels.

The majority of gift card recipients spend more than the value of the gift card upon redemption. This is known as “redemption uplift”, and generates an additional tier of profit for the retailer and higher average basket value.

On top of that, 5%-10% of gift cards are never redeemed, meaning pure profit for the brand.

Extend reach via external distribution channels.

Today, many corporations use gift cards as loyalty incentives, rewards or employee gifts. External distribution channels for gift cards are the fastest-growing segment in the gift card industry and represent endless opportunities for brands to extend their brand awareness beyond the limits of a physical or online store. Take a look at Our European Network section to find out how.

What the experts are saying:

“The global gift card market will accelerate its growth at a CARG of 14.5% between 2021 and 2026.”

— Technavio, Global market research, 2020

“Rather than seeing gift cards as a separate activity or promotion, it comes down to shifting the optics from a gift card to branded currency”

— Gift Card lead, Zalando, 2021
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