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Is your gift card programme ready for 2020? For the past four years, brands and retailers have been working to create marketing strategies for 2020 and beyond, widely considered to be the beginning of a new era in marketing – one which fully embraces the digital possibilities brought about by the so-called Fourth Industrial Revolution. …

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Getting ready for Christmas Gift Card Promotions Christmas is coming, and that means it’s time to start thinking about gift card promotions! Gift cards are a great way to increase sales during the Christmas season. They are also a great way to attract new customers and keep existing customers coming back. But what are some …

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