From Hidden Potential to Proven ROI: Making gift cards a strategic business lever

“Gift cards are one of the few tools that can drive revenue, loyalty, and acquisition — if you treat them like a strategic lever instead of a side product.” — Rocío Liébana

Gift cards are often overlooked — seen as a simple product or just a checkout add-on. But the
reality is: top brands are turning them into high-performing revenue engines, especially across B2B, loyalty, and retention channels.

Join our exclusive masterclass to learn how to turn your gift card program into a scalable,
measurable business lever that delivers real ROI — not just during the holidays, but all year
round.

You’ll walk away with strategies used by brands like Zalando, Adidas, Rituals, and IKEA — plus
clear actions to apply immediately to your own program.

Who Should Attend:

This session is for marketing, e-commerce, loyalty, or commercial leads who want to:

● Launch or scale a gift card program
● Build internal buy-in with clear KPIs and ROI
● Expand into high-performing B2B channels
● Improve customer lifetime value and reduce returns
● Avoid the most common mistakes in visibility and promotion

Hosted by Rocío Liébana, CEO of RLC Solutions

Rocío Liébana is the Founder and Managing Director of RLC Solutions, a leading European gift card consulting firm. With 17 years of experience in gift card strategy and growth, she’s helped brands like LVMH Group, Adidas, Foot Locker, HelloFresh, and Zalando turn underperforming programs into high-performing revenue streams.

She’s built gift card departments from scratch, scaled both B2B and B2C channels across Europe, and regularly speaks at industry events including IMA Europe, PayExpo, and the Gift Card & Loyalty Summit.

Rocío is also Co-founder of the Women in Incentives Network (WiiN) and a Board Member of the Incentive Marketing Association (IMA) — combining deep operational know-how with strategic vision to help brands unlock the full potential of gift cards.

💡 What You’ll Learn:

✔️ How to turn your gift card program into a profit center
✔️ The top 3 reasons most programs underperform — and how to fix them
✔️ Proven ways to increase visibility across digital and in-store channels
✔️ How to tap into B2B channels that now drive 50%+ of gift card revenue in Europe
✔️ How to position gift cards as part of your overall customer experience and strategic roadmap
✔️ Smart ways to use data to drive internal buy-in and long-term growth

📧 This is a high-impact session with limited seats to keep it interactive and valuable.

Apply to join now and secure your place.