Consider rebates for enhanced gift card sales
50% of people report buying themselves gifts with gift cards. That might be a lot higher than you thought – and it gives you another marketing angle to approach. Here’s why you might like to consider rebates and discounts as a way to target the self purchase market.
Rebates and discounts are when you provide free gift cards on a purchase of a designated amount to retain customers and turn them into repeat purchasers who have had a great experience with your gift cards. With Black Friday coming up, this could be an investment worth making.
If you offer free gift cards to consumers, they’ll come to shop with you, and because 72% of the buyers spend more than 20% of the gift card’s face value, that’s an investment worth making.
Want to learn more? Let’s chat and we can help.