How are you marketing your gift cards?
Having a great product is important as well as making sure that it has been marketed in right way. After all, if no one knows about your product they will never come to buy it.
Top marketing channels for brands to reach their customers are Social Media, Email Marketing and Website/Blogs.
3.6 billion people were using social media in 2020 worldwide and it is expected to go up 4.41 billion by 2025. Due to such large adoption rate, it is highly likely that your customer is already on this channel.
Email Marketing is a great for B2C type content like personalized emails, push notifications for new products/services or reminders of abandoned cards.
Website and Blogs are a great way to increase brand awareness, drive traffic and convert leads.
Brands can reach B2B customers in the same way they reach their B2C customers. The slight difference is that B2B customers react more to website/blogs instead of Email marketing.