In A Time of Global Crisis, Are Digital Gift Cards the Key to Saving the Food and Drinks Industry?
The gift card ethos of “buy now, use later” has taken on a whole new meaning since the start of the Covid-19 pandemic, with businesses waking up the reality of the need for instant revenues in order to stay afloat. Thankfully, new local initiatives to save small and medium sized businesses are springing up daily to offer digital gift cards to customers wishing to support local companies.
As a Gift Card experts with 12+ years of industry experience, we will be sharing a series of posts where I will lay down my key considerations that consumers, businesses, technical providers and local initiatives should take note of during this upending era. Stay tuned for one every weekday and don’t hesitate to tell me what you think!