Optimize your gift cards product page to maximize conversions!

If you’re in the business of selling gift cards, here’s how to optimize your product page so that you can maximize conversions!

Stats on website conversions suggest that pages that are properly optimized convert up to 300% more than pages that aren’t.

Optimizing your gift card product page is just as important as optimizing any other page on your site, and if you can get it right, it could help to boost sales!

👉Make sure that you have high-quality images of your gift cards. People want to see what they are getting or indeed giving. A zoom function can really help!

👉Include a video of how the gift card works. This will help to show the recipient how to use it and make them feel more confident in making a purchase.

👉Make sure that you have clear and concise descriptions of your gift cards. People want to know what they are getting for their money! Are there any restrictions?

👉Split test your site and make changes based on the results. A great way to test pages with split testing is by using Optimizely.

👉Make sure that you have a strong call to action on your gift card product page. What do you want the customer to do? Buy the card, enter a code, learn more?

👉Include testimonials from happy customers on your gift card product page. People like to hear what others have had to say about a product before making a purchase decision.

That’s just a few ideas – for more, speak to us! Get in touch today

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