Get your gift card programme into niche markets
Did you know gift cards are being used as a force for good? Recently, they’ve been used as incentives to reduce energy usage in the USA? Through smart metres and products like Google Nest, it’s been reported that companies usage data and enable homeowners to receive credits on utility bills or gift cards, so it pays to use less power.
They are also powerful marketing incentives, and the breakfast biscuit brand belVita Breakfast recently announced a promotion offering prizes including £650 in-store gift cards, Spotify and Netflix gift cards and Headspace subscriptions.
Gift cards have so many uses, and because they are so popular, you need a programme set up that can be marketed to and utilised in niche markets and by other brands.
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