Your gift card program is growing - so now what?

Your gift card program is growing – but does it deserve more attention? As a revenue driver, it can be easy to feel like the program is ‘set and forget’ – but savvy retailers know continuously driving revenue needs ever changing tactics. Consider that the ‘average retailer’ sees gift cards account for 2.63% of total revenue (and this is on the rise – it was 1.17% in July 2019). How does your program stack up? 

Here are our top 4 easy wins:

  • Create pop up boxes on your site. The average conversion rate for all pop-ups is 3.09% but with a strong giftcard offer, this could be highly profitable. 
  • Leverage your email marketing list. Send out a gift card-focused promotion leading up to any big holidays or events. 
  • Consider partnerships. Many affiliate sites allow users’ balances earned to be added to a brand gift card for an extra ‘bonus’ percentage instead of withdrawal into a bank. This may represent another channel for you. (Speak to us today about how to get started!) 
  • Promote your cards with a core campaign. A dedicated campaign on gift cards on platforms or channels you don’t usually use can expand your audience to potential customers that aren’t on your immediate radar.

That’s just the start of what’s possible. At RL Consulting, we work closely with brands, as an extension of their teams to design, launch and develop outstanding gift card programs. 

If you want to start optimizing your gift card program for a very lucrative 2022 – get in touch today.

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