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Unlocking Success: Key Metrics to Measure Your Gift Card Program’s Performance In today’s dynamic business landscape, gift card programs have emerged as powerful tools for driving revenue, enhancing customer engagement, and boosting brand loyalty. For brands looking to harness the full potential of their gift card initiatives, understanding the right metrics is crucial. As a …

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Demystifying Gift Card Industry Jargon: 10 Key Terms You Need to Know Gift cards have become a staple in modern consumer culture, offering convenience and flexibility for both buyers and recipients. However, navigating the world of gift cards involves understanding a variety of terms that can sometimes be confusing. At RLC Solutions, our mission is …

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Start thinking about your Christmas Gift Card Campaigns now! In the midst of the summer holidays the phrase “Christmas in July or Christmas in August” may seem out of place – but as you will no doubt know, it is only a few months until we will be celebrating its arrival again! Here’s why and …

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Misconceptions Around Gift Cards: Debunking Common Myths As experts in gift cards, we speak to retailers of all sizes who are keen to set up a gift card programme – and when we start fact finding we often find there can be common misunderstandings about the value and versatility of gift cards.  We wanted to …

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How to market your gift card this Friendship Day? If you’re looking for a new marketing angle for your gift card, there’s a date to mark in your diary: 30th July – International Friendship Day. It’s a gift for brands who want to get their card out there. You don’t need discounts like Black Friday …

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Where and How to Start Your Gift Card Journey? Are you looking to get your business started with gift cards but want to ensure that you approach this project the right way? Let’s start from the top! Why do you need a gift card for your business? Gift cards are a powerful tool that can …

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Start thinking about your Christmas Gift Card Campaigns now! In the midst of the summer holidays the phrase “Christmas in July or Christmas in August” may seem out of place – but as you will no doubt know, it is only a few months until we will be celebrating its arrival again! Here’s why and …

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Who Buys Gift Cards? The 3 Audiences to Reach If you are a retailer looking to get started with a gift card programme, you might be wondering who will be targeted by your gift cards! While they remain a staple of gift-giving around the world, you may be surprised to know who buys them – …

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Why set up a gift card programme Have you ever considered setting up a gift card programme? Are you unsure how to convince senior team members that gift card programmes make your business more visible, and profitable – and help get you into new markets, simply by existing?! If you think it sounds too good …

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Make Father’s Day a day of gifting with your gift card When you think of Father’s Day, what comes to mind? Fishing? Beers? Spending time together? When it comes to picking gifts, you’ll have noticed that most ‘Father’s Day’ merchandise covers hobbies and passions – but there comes a point when you simply can’t buy …

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