Digital Gift Cards are boosting growth right now! It’s so great to see how companies such as Instagram, Tripadvisor and Google Maps have launched gift card “buttons” to support businesses promoting gift cards in their profiles. This is not only a great initiative to support businesses and brands when they need it the most, but also …
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Gift Cards as a Tool to save Local Businesses: Essential Tips for Supporting Initiatives It was only just over a month ago when cities around the world started to impose strict lockdown measures on their citizens due to the Covid-19 pandemic, forcing millions of SMEs to close their doors and consider new ways to keep …
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Gift Cards in a Time of Global Crisis: Payment Technology Providers, This is Your Moment! We have been pleasantly surprised to see the incredible response from tech companies around the world, who have rushed to adapt their core services to come to aid where it is most needed during this pandemic. The gift card industry …
Gift Cards In A Time of Global Crisis: How Can Consumers Help? Gift Cards have become a hot topic since the Covid-19 pandemic took over the world. Under normal circumstances, gift cards are the perfect gift for birthdays and festive holidays, and an easy method of payment for online purchases, subscriptions or online games. The …
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In A Time of Global Crisis, Are Digital Gift Cards the Key to Saving the Food and Drinks Industry? The gift card ethos of “buy now, use later” has taken on a whole new meaning since the start of the Covid-19 pandemic, with businesses waking up the reality of the need for instant revenues in …
Incentive Marketing Association update In light of International Women’s Day, we are particularly proud to announce that Rocio Liebana founder of RL Consulting, was elected last week as a board member of the IMA Europe – The Reward, Recognition & Incentive Association. As the only female board member she is proud to represent growing equality …
Gift Card and Voucher Association conference Our team was attending the Gift Card & Voucher Association (GCVA) conference in London. Two great days full of insights, latest industry trends, and newest gift card innovations, and most importantly, a great conference that allowed us to catching up with our clients and partners. Looking forward to meeting …
Have your Say in the Incentive Marketing Association! Last week saw the start of the European elections for IMA Europe, the industry group formed to develop the benefits of incentive marketing for European organisations. The development of the incentives and gift cards industry will be influenced by the election outcome – now is the time …
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Powering innovation in the gift cards industry! 2019 was an exciting year for RL Consulting; we helped brands to develop innovative projects all across Europe, guided by our belief that the #giftcards industry will continue to grow stronger through expert collaboration. In that spirit, we continued to connect the biggest and brightest brands with the …
It’s time to celebrate a successful 2019! At RL Consulting we have spent the year helping leading brands to understand, grow and maximise their gift card programmes, with incredible results proving just how much can be achieved in 12 months. Our clients have launched new gift card designs over a variety of distribution channels, discovered …