Misconceptions Around Gift Cards: Debunking Common Myths As experts in gift cards, we speak to retailers of all sizes who are keen to set up a gift card programme – and when we start fact finding we often find there can be common misunderstandings about the value and versatility of gift cards. We wanted to …
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How to market your gift card this Friendship Day? If you’re looking for a new marketing angle for your gift card, there’s a date to mark in your diary: 30th July – International Friendship Day. It’s a gift for brands who want to get their card out there. You don’t need discounts like Black Friday …
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Where and How to Start Your Gift Card Journey? Are you looking to get your business started with gift cards but want to ensure that you approach this project the right way? Let’s start from the top! Why do you need a gift card for your business? Gift cards are a powerful tool that can …
Start thinking about your Christmas Gift Card Campaigns now! In the midst of the summer holidays the phrase “Christmas in July or Christmas in August” may seem out of place – but as you will no doubt know, it is only a few months until we will be celebrating its arrival again! Here’s why and …
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Who Buys Gift Cards? The 3 Audiences to Reach If you are a retailer looking to get started with a gift card programme, you might be wondering who will be targeted by your gift cards! While they remain a staple of gift-giving around the world, you may be surprised to know who buys them – …
Why set up a gift card programme Have you ever considered setting up a gift card programme? Are you unsure how to convince senior team members that gift card programmes make your business more visible, and profitable – and help get you into new markets, simply by existing?! If you think it sounds too good …
Make Father’s Day a day of gifting with your gift card When you think of Father’s Day, what comes to mind? Fishing? Beers? Spending time together? When it comes to picking gifts, you’ll have noticed that most ‘Father’s Day’ merchandise covers hobbies and passions – but there comes a point when you simply can’t buy …
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What is a gift card? What is a gift card? What are the benefits of gift cards to brands? Why should a brand consider a gift card program? These are the kind of questions that we get all the time, even from leading global brands. As experts in gift cards, we wanted to keep things …
Our Predictions for Gift Cards in 2023 As customer behaviour, technology, and the global economy evolve each year, so does how businesses secure gift card customers. The traditional models of simply hoping that a B2B presence will be gained through a solid B2C programme or having a card with a whole host of restrictions and …
Resolutions for a better gift card program in 2023 If you have not already set some resolutions for your Gift Card Program in 2023, check out out some resolutions that you can make below: Keep your gift card program top of mind all year round, not just during the holidays. We like to help brands …
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