What will the future of gift cards look like? With an unexpected stay of the pandemic in 2021, #giftcard industry did not see the growth that was anticipated. But the surveys show that 2022 is going to be a great year for the industry. There has been a shift in the way gift cards are given: 👉 …
What will the future of gift cards look like? (2022) Read More »
Best Practices for Christmas It’s the most wonderful time of the year, but so many retail brands get caught up in the very best marketing campaigns and leave their gift cards looking like it did in Spring, Summer and Autumn. Some don’t mention them at all, and this is a real wasted opportunity. It’s not …
How can brands leverage the B2B market? How can brands leverage the B2B market? Are you looking to move your products or services into the B2B space but haven’t been quite sure how to do it? Gift cards are one of the best ways to start to tap into a whole new market without turning …
Break through to a new market or demographic with gift cards How can gift cards help your brand expand to new markets? To be a contender in the global marketplace, forward-thinking brands need to adapt to new trends and opportunities to remain relevant and connected. If you’re a fast growing brand, wanting to break through …
Break through to a new market or demographic with gift cards Read More »
What do brands need to do to leverage from the growing gift card market? There is no denying the fact that the Gift Card market is experiencing excellent growth. According to research by PayNXT360, the UK market is expected to have a compound annual growth rate of 9.3% from 2021 to 2025. On the continent, …
What do brands need to do to leverage from the growing gift card market? Read More »
Our Favorite Mother’s Day Gift Card Initiatives of 2021 Over the years, important events such as Mother’s Day have often come hand-in-hand with great stress, as customers struggle to find the perfect gift. In 2021, this remains the case, particularly as stores in many European countries continue to keep their doors closed due to the …
Our Favorite Mother’s Day Gift Card Initiatives of 2021 Read More »
How can gift cards contribute to a retailer’s overall sustainability strategy? On April 22nd, the world celebrated Earth Day: An annual event, dedicated to the environmental movement to raise awareness about the environmental crisis and the positive changes we can make to help to save our planet. As we watched our feeds light up with …
How can gift cards contribute to a retailer’s overall sustainability strategy? Read More »
Our Favourite Christmas Gift Card Marketing Initiatives Of 2020 As strong believers in the power of gift cards, we’ve been raving about their importance to brands for years. With everything that’s happened lately, it’s safe to say that gift cards have proved as not just important, but a must-have for any brand trying to succeed …
Our Favorite Christmas Gift Card Marketing Initiatives Of 2020 Read More »
In conversation with Zalando: Connecting the dots between branded currency, customer experience and loyalty Gift cards have had an unassuming presence in our lives for the last two decades. We’ve all bought and received them as (often last-minute) gifts for our favourite brand or an experience. But these seemingly innocuous little cards hold a mighty …
Comarch Podcast on the topic of Branded Currencies with Rocio Liebana Because of their flexibility, branded currencies are a fantastic tool for brands and retailers to optimize performance and to respond directly to ever-changing consumer needs. “A successful branded currency strategy, such as that of Amazon, requires dedication, a strong focus on data, seamless customer …
Comarch Podcast on the topic of Branded Currencies with Rocio Liebana Read More »