Adjusting your gift card website settings What happens when you play with the default settings on your gift card page on your site? Probably a lot more than you think! Get a focus on conversions with just a few tweaks to your retail gift card page. Here’s where we have seen huge changes for clients. ➡️ Write …
Picking your gift card partner When it comes to gift cards, you want to make sure you are partnering with the best of the best. Not all gift card providers are created equal, and you need to make sure you are working with an agency that can provide your customers with a great experience. By …
Our Takeaways from IMA Europe Amsterdam Meet 2022 Last week our team (Rocío, Sarah and Jagrit) attended the IMA Europe Amsterdam Meet. The event had a great lineup of speakers and panelists. All the sessions were very insightful and some great discussions were held in the panels. These are some of the major highlights and takeaways for us: Some great …
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Getting a global perspective on gift cards In an ideal world, managing a gift card programme would be simple. You’d have a clear understanding of the regulatory environment in each market, consumer spending trends, and the best way to accept and process payments. But with consumers increasingly shopping across borders, it’s more important than ever …
Ensure your customers know you sell gift cards Your gift card programme only works if it’s getting sales! Here, we provide our top 5 tips for ensuring your customers know you sell gift cards: 5 in 6 consumers admit to making an impulse purchase in-store, yet many retailers aren’t effectively using the space around their …
New technology that will change gift cards It’s no secret that gift cards are becoming more and more popular. In fact, a recent study showed that 66% of people would prefer to receive a gift card over a physical present. People are even picking up crypto gift cards as gifts! New technology is changing the …
Our Takeaways from IMA Europe Paris Meet 2022 Last week our team attended the IMA Europe Paris Meet. The event had a great lineup of speakers and panelists. A wide range of topics were addressed. These are some of the major highlights and takeaways for us: Work-life balance is more important than ever. Organizations need to build …
Optimize your gift cards product page to maximize conversions! If you’re in the business of selling gift cards, here’s how to optimize your product page so that you can maximize conversions! Stats on website conversions suggest that pages that are properly optimized convert up to 300% more than pages that aren’t. Optimizing your gift card product page …
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Clever ways to promote your Gift cards When it comes to gift cards, there are a lot of different ways to promote them. Are you doing these? Some are simple and inexpensive, while others require a bit more effort. But no matter which methods you choose, they will all help to increase awareness and sales of …
Our budget is planned- is it too late to get into gift cards? Did you know that on average, each retailer generated $2.6 million in income from digital gift card sales in December 2020? With a 121.1% increase from the previous year, and stats soon to show how they fared in 2021 with a predicted …
Our budget is planned- is it too late to get into gift cards? Read More »