What should your gift card goals be for the new year? Goal setting is an important part of any business – and your gift card program needs clear KPIs. From our work with retail brands we have insights into what top retailers track. What will you focus on for #2022? These are the stats you …
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Your gift card program is growing – so now what? Your gift card program is growing – but does it deserve more attention? As a revenue driver, it can be easy to feel like the program is ‘set and forget’ – but savvy retailers know continuously driving revenue needs ever changing tactics. Consider that the …
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How can Digital Gift Cards improve your Black Friday sales? Black Friday is right around the corner! The stakes are high during this weekend, after all – it is a first step into the holiday season. Various strategies are developed to get the most out of Black Friday sales like mobile friendly websites or improving …
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How to launch and implement a successful gift card program? Gift cards for your retail brand, known as Closed Loop Gift Cards – are a great way to earn extra value from each customer – and you might have seen them on sale everywhere, especially at this time of year. You may be wondering how …
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Last minute Gift Card related Christmas campaign ideas The biggest holiday of the year, Christmas, is right around the corner. Do you not have a Christmas sales campaign yet? Need some last minute campaign ideas? You can use Gift cards to boost your Christmas sales. Here are some last minute campaign ideas for this Christmas: …
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How to start with gift cards when there is a low allocated budget? Has your fast growing retail brand been greenlit to run a gift card programme? How can you test the waters and keep to a tight budget? To keep costs low start with a digital card, run through a reputable but hands on …
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Adjusting your strategy to suit the new environment? Don’t forget your gift cards! The new year is nearly with us, and many HR and management teams will be ready to deliver new company goals and initiatives. Your gift card strategy needs to fit in with these too! Here are some of the challenges our clients …
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We do not have an internal gift card team – how do we get started? Even some of the big global brands we’ve worked with don’t have a dedicated in house gift card team – despite their programme accounting for millions of transactions a year! The secret is in the set up. If you’re a …
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It’s time to stand out! No one likes to be treated as part of the crowd. Gift cards that offer flexibility in their personalization can be used to dynamically target different sectors, demographics and age groups are trending – and it’s time to jump on board. In an age when the high street is fading …
Tap into the the employee reward market for unprecedented gift card reach Rewards are big business. Disengaged employees cost billions in lost productivity and with employee motivation and satisfaction linked to tenure and productivity, businesses from SMEs to global companies want rewards that employees desire. Gift cards fit the bill as a reward with tax …
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