Unlock Hidden Revenue with Gift Cards – Best Practices from Top Retailers
Join our exclusive masterclass to discover how top brands use gift cards to boost revenue, increase retention, and drive growth. 📅 Date and time: Thursday,
Step-by-Step Guide to Creating a Gift Card Program
Creating a successful gift card program involves careful planning and execution. Here’s a detailed step-by-step guide to help you launch an effective program for your

Inspirations of Gift Card Marketing Campaigns
Gift cards are a versatile and valuable tool in any marketer’s arsenal. Whether for boosting sales, attracting new customers, or enhancing customer loyalty, gift cards
Gift Cards role in driving holiday sales and seasonal campaigns
As the holiday season approaches, consumer brands scramble to capture the attention of shoppers and maximize revenue during one of the most lucrative times of
Building Brand Loyalty Through Gift Card Rewards Programs
In today’s competitive market, brands constantly look for ways to increase customer loyalty. One effective method is using gift card rewards programs. These programs encourage
3 Fundamental requirements for a successful gift card program
In the ever-evolving landscape of consumer brands, gift card programs have become a cornerstone for building brand loyalty and increasing revenue. For brands aspiring to
2024 is the year for Gift Cards!
Introduction: In the ever-evolving landscape of consumer brands, staying ahead of the competition requires innovative strategies and making sure customer needs are met. As we dive
New Year, New Beginnings: How Gift Cards Inspire Resolutions and Self-Care
As the clock strikes midnight and the calendar turns to a new year, the air is filled with a sense of possibility and the promise
Affordable Style: Primark’s Gift Card Strategy
In the European retail landscape, Primark, the budget-friendly fashion retailer, has crafted an effective gift card program that not only enhances brand loyalty but also
Promoting Post-Holiday Sales: Leveraging Gift Cards to Drive January Revenue
In the dynamic landscape of commerce, gift cards have emerged as a ubiquitous and versatile tool, seamlessly blending the worlds of gifting and personal choice.
Fashion Forward: H&M’s Gift Card Strategy
In the world of fashion retail, H&M, the global clothing brand, has crafted an impressive gift card program that not only boosts brand loyalty but
Unwrapping Success: The Collaborative Tapestry of a Gift Card Program
In the dynamic landscape of commerce, gift cards have emerged as a ubiquitous and versatile tool, seamlessly blending the worlds of gifting and personal choice.
Glamour Unwrapped: Sephora’s Gift Card Strategy
In the competitive world of cosmetics and beauty, Sephora, the renowned beauty retailer, has created a dazzling gift card program that not only enhances brand
Gift Cards role in Customer Acquisition and Retention
In the ever-evolving landscape of business, customer acquisition and retention have become paramount for sustained success. Gift Cards have emerged as one of the most
Innovating Success: Apple’s Gift Card Strategy
Apple, the iconic tech giant, has orchestrated a remarkable gift card program that has not only enhanced brand loyalty but also driven sales. For brands
Unleashing the Power of Gift Cards: A Cyber Monday Sales Strategy for Success
In the ever-evolving landscape of e-commerce, Cyber Monday has emerged as the pinnacle of online shopping extravaganzas. As brands gear up for this digital shopping
Black Friday Gift Card Promotions: Creating Irresistible Offers to Attract Customers and Increase Brand Visibility
Black Friday is undoubtedly one of the most anticipated shopping events of the year, and for brands, it presents an incredible opportunity to attract customers,
The Power of Personalization: How Gift Cards Can Enhance Customer Experience and Loyalty
In today’s competitive business landscape, customer experience and brand loyalty are vital for the success of any company. One often overlooked tool for achieving this
Brewing Success: Starbucks’ Gift Card Strategy
Starbucks, the global coffeehouse chain, has brewed up a successful gift card program that has not only increased brand loyalty but also boosted sales. For
Bewitching B2B Opportunities: Leveraging Halloween Gift Cards in Corporate Gifting
As the crisp autumn leaves fall and jack-o’-lanterns begin to light up porches, the Halloween season is upon us. While this holiday is traditionally associated
Unlocking Success: Amazon’s Gift Card Strategy
In the dynamic world of e-commerce, a well-executed gift card program can be a game-changer for brands looking to boost their revenue and enhance customer
The Gift That Keeps on Giving: Exploring the Advantages of Gift Cards for Your Brand
In the world of retail and marketing, staying ahead of the competition is essential. One powerful tool that can help your brand stand out and
Unlocking Success: Key Metrics to Measure Your Gift Card Program’s Performance
In today’s dynamic business landscape, gift card programs have emerged as powerful tools for driving revenue, enhancing customer engagement, and boosting brand loyalty. For brands
Demystifying Gift Card Industry Jargon: 10 Key Terms You Need to Know
Gift cards have become a staple in modern consumer culture, offering convenience and flexibility for both buyers and recipients. However, navigating the world of gift
Misconceptions Around Gift Cards: Debunking Common Myths
As experts in gift cards, we speak to retailers of all sizes who are keen to set up a gift card programme – and when
How to market your gift card this Friendship Day?
If you’re looking for a new marketing angle for your gift card, there’s a date to mark in your diary: 30th July – International Friendship
Where and How to Start Your Gift Card Journey?
Are you looking to get your business started with gift cards but want to ensure that you approach this project the right way? Let’s start
Start thinking about your Christmas Gift Card Campaigns now!
In the midst of the summer holidays the phrase “Christmas in July or Christmas in August” may seem out of place – but as you
Who Buys Gift Cards? The 3 Audiences to Reach
If you are a retailer looking to get started with a gift card programme, you might be wondering who will be targeted by your gift
Why set up a gift card programme
Have you ever considered setting up a gift card programme? Are you unsure how to convince senior team members that gift card programmes make your
Make Father’s Day a day of gifting with your gift card
When you think of Father’s Day, what comes to mind? Fishing? Beers? Spending time together? When it comes to picking gifts, you’ll have noticed that
How to best leverage Mother’s Day to boost Gift Card sales
As Mother’s Day approaches you might wonder what gifts are most likely to hit the mark with your customers as you pull together a promotional
What is a gift card?
What is a gift card? What are the benefits of gift cards to brands? Why should a brand consider a gift card program? These are
Our Predictions for Gift Cards in 2023
As customer behaviour, technology, and the global economy evolve each year, so does how businesses secure gift card customers. The traditional models of simply hoping
Resolutions for a better gift card program in 2023
If you have not already set some resolutions for your Gift Card Program in 2023, check out out some resolutions that you can make below:
How to get last minute gift card sales?
How to get last-minute gift card sales As a retailer or leading brand you know that the holiday season is a key time for gift card sales.
Getting business buy in for gift cards in 2023
As 2023 comes closer, you may need to consider your approaches to getting buy-in to change your gift card program. Here are some areas you may
A small step towards saving the environment
It is time to give back a bit! Earlier this year, we worked with Ecologi. They are taking a step towards saving the environment with a
Take your gift card program to the next level with GiftCards Store
How do you plan to improve your Gift Card Program in 2023? With our white label platform, GiftCards Store (GCS), you can unlock the full
Getting ready for Christmas Gift Card Promotions
Christmas is coming, and that means it’s time to start thinking about gift card promotions! Gift cards are a great way to increase sales during
3 signs you may need a gift card programme check up
As we enter the busiest retail period, now could be the time to schedule a gift card program check in. Here are some signs to
Gift card learnings to take into Black Friday and Cyber Monday
It’s almost hard to remember that last year, Black Friday came amidst fears of the omicron variant, and significantly fewer “doorbuster” sales were happening. Yet
Do not scare your customers away from your gift card program!
Make sure you do not give your customers a nightmare with your gift card program! There are a few simple things you can do to
4 gift card lessons for your best seasonal spike yet
The holiday season is a time for giving, and what better way to give than with a gift card. Many businesses see a spike in
Ways to Create an Impactful Gift Card for Your Brand
One of the top searches for a major retailer’s gift cards on Google asks ‘where is the CVV on XXX’s gift card?’ This highlights a
Gift Card Market – DACH
Few weeks ago at IMA Europe London Summit, Rik Luttmer from Loyalty Chiefs presented a survey he did with 21 experts from 40 countries across 6 regions. He collected some very
Get your gift card programme into niche markets
Did you know gift cards are being used as a force for good? Recently, they’ve been used as incentives to reduce energy usage in the USA?
Preparing your gift cards for Black Friday
Black Friday is coming up and retailers are preparing for the biggest shopping day of the year. Many retailers will be offering special deals and
Consider rebates for enhanced gift card sales
50% of people report buying themselves gifts with gift cards. That might be a lot higher than you thought – and it gives you another
Our takeaways from IMA Europe London 2022
Last week was packed with networking opportunities. Rocío and Sarah represented RLC Solutions at the IMA Europe Summit, Incentive Awards Events and WiiN breakfast. IMA did it again. The event was packed with great insights
3 ways to get even more from your gift cards
Don’t miss these – 3 ways to get even more from your gift cards.Even the best retail brands can miss out on what’s right in front
How to increase gift card sales through employee engagement?
Did you know that one of the best ways to increase retail gift card sales is through employee engagement? When employees are engaged and excited about
Untapped sales channels for your gift cards
Are you missing out on sales channels for your gift card programme? Working for a brand is never simple- and taking the time out to create
Cool ways to differentiate your gift card programme
As a retailer or brand, you might be stuck on ideas to make your gift card programme even more powerful. Here are some tips you might enjoy!
Should You Connect Your Gift Card Sales to a CSR Initiative?
Are you considering promoting gift cards in a new way? What are the benefits of tying in your gift card with your CSR initiatives? We
Adjusting your gift card website settings
What happens when you play with the default settings on your gift card page on your site? Probably a lot more than you think! Get
Picking your gift card partner
When it comes to gift cards, you want to make sure you are partnering with the best of the best. Not all gift card providers
Our Takeaways from IMA Europe Amsterdam Meet 2022
Last week our team (Rocío, Sarah and Jagrit) attended the IMA Europe Amsterdam Meet. The event had a great lineup of speakers and panelists. All the sessions were very insightful
How can brands leverage the B2B market?
In an ideal world, managing a gift card programme would be simple. You’d have a clear understanding of the regulatory environment in each market, consumer
Ensure your customers know you sell gift cards
Your gift card programme only works if it’s getting sales! Here, we provide our top 5 tips for ensuring your customers know you sell gift
New technology that will change gift cards
It’s no secret that gift cards are becoming more and more popular. In fact, a recent study showed that 66% of people would prefer to
Our Takeaways from IMA Europe Paris Meet 2022
Last week our team attended the IMA Europe Paris Meet. The event had a great lineup of speakers and panelists. A wide range of topics were addressed.
Optimize your gift cards product page to maximize conversions!
If you’re in the business of selling gift cards, here’s how to optimize your product page so that you can maximize conversions! Stats on website conversions suggest
Clever Ways to Promote your Gift Cards
When it comes to gift cards, there are a lot of different ways to promote them. Are you doing these? Some are simple and inexpensive, while
Our budget is planned- is it too late to get into gift cards?
Did you know that on average, each retailer generated $2.6 million in income from digital gift card sales in December 2020? With a 121.1% increase
How can brands leverage the B2B market?
How can brands leverage the B2B market? Are you looking to move your products or services into the B2B space but haven’t been quite sure
What should your gift card goals be for the new year?
Goal setting is an important part of any business – and your gift card program needs clear KPIs. From our work with retail brands we
Your gift card program is growing – so now what?
Your gift card program is growing – but does it deserve more attention? As a revenue driver, it can be easy to feel like the
How can Digital Gift Cards improve your Black Friday sales?
Black Friday is right around the corner! The stakes are high during this weekend, after all – it is a first step into the holiday season.
How to launch and implement a successful gift card program?
Gift cards for your retail brand, known as Closed Loop Gift Cards – are a great way to earn extra value from each customer –
We do not have an internal gift card team – how do we get started?
Even some of the big global brands we’ve worked with don’t have a dedicated in house gift card team – despite their programme accounting for
It’s time to stand out!
No one likes to be treated as part of the crowd. Gift cards that offer flexibility in their personalization can be used to dynamically target
Adjusting your strategy to suit the new environment? Don’t forget your gift cards!
The new year is nearly with us, and many HR and management teams will be ready to deliver new company goals and initiatives. Your gift
Last minute Gift Card related Christmas campaign ideas
The biggest holiday of the year, Christmas, is right around the corner. Do you not have a Christmas sales campaign yet? Need some last minute
How to start with gift cards when there is a low allocated budget?
Has your fast growing retail brand been greenlit to run a gift card programme? How can you test the waters and keep to a tight
Tap into the the employee reward market for unprecedented gift card reach
Rewards are big business. Disengaged employees cost billions in lost productivity and with employee motivation and satisfaction linked to tenure and productivity, businesses from SMEs
How can brands leverage the B2B market?
Does your brand only have physical gift cards? Do you know how beneficial the launch of digital gift cards is? According to a recent
Get a slice of the B2B gift card market, without biting into your B2C reach.
Is your gift card programme thriving with consumer sales, but you’ve got a feeling it could do even better in the B2B space? You’re probably
RLC at GCVA 2022!
Our CEO, Rocío, attended the GCVA conference 2022 in London. It was an insightful conference filled with very interesting content. While there were a lot of
Happy International Women’s Day!
Today we celebrate every woman on the planet and as a team comprised mainly of women, is a meaningful day for us – particularly for
Strategies for success: Using a gift card calendar
We often hear leading retailers ask us ‘when is the best time for a gift card outside of Christmas?’. Our answer is usually – ‘when
When it comes to gift card packaging – think outside the box
Gift card packaging gives you the opportunity to make a memorable brand moment. Are you missing your opportunity? Don’t stop at just ‘okay’ packaging. Here’s why.
How are you marketing your gift cards?
Having a great product is important as well as making sure that it has been marketed in right way. After all, if no one knows
Why should you follow Apple’s gift card model?
Even the biggest and best brands can’t help but want to follow the lead of Apple. Making products iconic, their marketing strategy is second to
If you aren’t sure your gift card programme will create ROI – Here are some ideas to bring.
If you aren’t sure if a gift card programme will create real ROI – or if your CEO is asking questions – we’ve got some
What will the future of gift cards look like? (2022)
With an unexpected stay of the pandemic in 2021, #giftcard industry did not see the growth that was anticipated. But the surveys show that 2022 is going
Best Practices for Christmas
It’s the most wonderful time of the year, but so many retail brands get caught up in the very best marketing campaigns and leave their
How can brands leverage the B2B market?
How can brands leverage the B2B market? Are you looking to move your products or services into the B2B space but haven’t been quite sure
Break through to a new market or demographic with gift cards
How can gift cards help your brand expand to new markets? To be a contender in the global marketplace, forward-thinking brands need to adapt to
What do brands need to do to leverage from the growing gift card market?
There is no denying the fact that the Gift Card market is experiencing excellent growth. According to research by PayNXT360, the UK market is expected
Our Favorite Mother’s Day Gift Card Initiatives of 2021
Over the years, important events such as Mother’s Day have often come hand-in-hand with great stress, as customers struggle to find the perfect gift. In
How can gift cards contribute to a retailer’s overall sustainability strategy?
On April 22nd, the world celebrated Earth Day: An annual event, dedicated to the environmental movement to raise awareness about the environmental crisis and the
Our Favorite Christmas Gift Card Marketing Initiatives Of 2020
As strong believers in the power of gift cards, we’ve been raving about their importance to brands for years. With everything that’s happened lately, it’s
In conversation with Zalando: Connecting the dots between branded currency, customer experience and loyalty
Gift cards have had an unassuming presence in our lives for the last two decades. We’ve all bought and received them as (often last-minute) gifts
Comarch Podcast on the topic of Branded Currencies with Rocio Liebana
Because of their flexibility, branded currencies are a fantastic tool for brands and retailers to optimize performance and to respond directly to ever-changing consumer needs.
COVID-19: Why Gift Cards Matter Now more than Ever
Within a matter of months, COVID-19 has transformed countless aspects of our day-to-day lives. Hence, it will come as no surprise to hear that the
Digital Gift Cards are boosting growth right now!
It’s so great to see how companies such as Instagram, Tripadvisor and Google Maps have launched gift card “buttons” to support businesses promoting gift cards in their profiles. This is
Gift Cards as a Tool to save Local Businesses: Essential Tips for Supporting Initiatives
It was only just over a month ago when cities around the world started to impose strict lockdown measures on their citizens due to the
Gift Cards in a Time of Global Crisis: Payment Technology Providers, This is Your Moment!
We have been pleasantly surprised to see the incredible response from tech companies around the world, who have rushed to adapt their core services to
Gift Cards In A Time of Global Crisis: How Can Consumers Help?
Gift Cards have become a hot topic since the Covid-19 pandemic took over the world. Under normal circumstances, gift cards are the perfect gift for
In A Time of Global Crisis, Are Digital Gift Cards the Key to Saving the Food and Drinks Industry?
The gift card ethos of “buy now, use later” has taken on a whole new meaning since the start of the Covid-19 pandemic, with businesses
Incentive Marketing Association update
In light of International Women’s Day, we are particularly proud to announce that Rocio Liebana founder of RL Consulting, was elected last week as a board member of
Gift Card and Voucher Association conference
Our team was attending the Gift Card & Voucher Association (GCVA) conference in London. Two great days full of insights, latest industry trends, and newest gift card
Have your Say in the Incentive Marketing Association!
Last week saw the start of the European elections for IMA Europe, the industry group formed to develop the benefits of incentive marketing for European
Powering innovation in the gift cards industry!
2019 was an exciting year for RL Consulting; we helped brands to develop innovative projects all across Europe, guided by our belief that the #giftcards
It’s time to celebrate a successful 2019!
At RL Consulting we have spent the year helping leading brands to understand, grow and maximise their gift card programmes, with incredible results proving just
Getting ready for Christmas Gift Card Promotions
Discounts and Deals One great way to promote your gift card is to offer a bonus card. For example, you could offer a €100 gift
Is your gift card programme ready for 2020?
For the past four years, brands and retailers have been working to create marketing strategies for 2020 and beyond, widely considered to be the beginning